What is Unity Ads?
Unity Ads is the ad monetization solution for mobile games from Unity Technologies. It enables mobile game developers to monetize their entire player base, via ads that are native to Unity-based games. Thanks to its smooth integration, Unity ads allow game developers to target players that are most likely to be interested to try a particular game. Also, it allows game developers to increase the LTV (lifetime value) of their player base.
Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base – including the ever-important 97% (industry average) of players that will never make an in-app purchase.
The platform is compatible with all game engines including Corona, Marmalade, and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market. It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.
- Industry-leading eCPM
- High global fill rate
- Built-in to the Unity Engine
- Used by Ruzzle: over 35 million players in 128 countries.
- Over 200 million installs in 3 years
- Near-real-time reporting with web dashboard and API.
Drive your app revenue and growth
Unity Ads gives you the tools and analytics to help you achieve your app’s goals. Whether you want to start creating in-app ads, IAPs (in-app purchases), or market your app to a potential audience, Unity Ads has the tools and expertise you need to succeed.
Solutions
Monetize your app with IAPs or in-app ads
Integrate in-app purchases into your game economy or strategically place ads to monetize your mobile app.
Help users discover your app
Choose the type of campaign based on your business goal (scale, engagement, or performance) and stay in control of your user acquisition strategy.
Leverage an expansive ecosystem
Connect to the Unity Ad Exchange a fair first price auction with over 60 demand sources from a single SDK.
Award-winning mobile ads solutions
Unity Ads solutions focus on bringing the best tools to market for the game industry. They’re proud to be the recipients of several industry awards year after year, including Pocket Gamer’s Best Advertising and User Acquisition award for 2021 and 2022, and Unity ranked as a top ad network in Singular’s annual ROI index report in 2022.
Earn more for your app
Incorporate engaging ad formats in your placements and the Unity Ads Exchange will help you receive competitive bids from the leading advertisers and demand partners. Increase your revenue and achieve your retention goals without sacrificing your users’ experience.
Drive your app revenue and growth
Unity Ads gives you the tools and analytics to help you achieve your app’s goals. Whether you want to start creating in-app ads, IAPs (in-app purchases), or market your app to a potential audience, Unity Ads has the tools and expertise you need to succeed.
If you need help promoting your app with Unity ads, kindly get in touch with us.