Top 7 Best iGaming Ad Networks for Direct Advertisers & Affiliate Marketers

The iGaming industry is booming, with global revenues projected to exceed $100 billion in the coming years. But in this crowded, competitive, and heavily regulated space, reaching the right audience is half the battle. Whether you’re a casino operator launching a new brand, a sportsbook promoting a major tournament, or an affiliate marketer building your commission stream, choosing the right advertising network is critical.

Not all ad networks are created equal—especially in iGaming. You need platforms that understand the nuances of gambling ads, navigate complex geo-restrictions, deliver high-quality traffic, and prioritize compliance.

After deep research and industry feedback, here are the top 7 iGaming ad networks that deliver results for direct advertisers and affiliate marketers alike.

1. CliqBetter Ads

A veteran in the iGaming Advertising space, CliqBetter Ads offers a self-serve platform with a long history of serving the iGaming vertical. They provide access to a wide range of global traffic sources, including native ads, pop-under traffic, and display banners.

Best For: Advertisers on a budget and those looking to test campaigns quickly.
Key Features: Low minimum deposit, real-time tracking, and a variety of ad formats. They are known for being more lenient with gambling ads compared to mainstream giants.
Consideration: Traffic quality can vary; rigorous targeting and optimization are a must.

2. PropellerAds

A major force in push notification and native advertising, PropellerAds is a favorite for user acquisition in the iGaming world. Their proprietary technology offers advanced targeting based on device, OS, browser, and even user interests.

Best For: Driving app installs and promoting new player bonuses with high-visibility formats.
Key Features: Massive global reach, famous for its push notification traffic, smartCPM bidding, and a user-friendly interface. They have a dedicated vertical team familiar with iGaming.
Consideration: Push traffic requires compelling, click-worthy creatives to stand out.

3. Mondiad

Born from the merger of several ad tech companies, Mondiad specializes in high-impact formats like push notifications, native ads, and direct publisher deals. They shine with their sophisticated AI optimization and anti-fraud systems.

Best For: Direct advertisers looking for premium placements and AI-driven performance.
Key Features: Advanced machine learning for campaign optimization, high-quality inventory, and detailed analytics. Strong focus on compliance and brand safety.
Consideration: Might have higher entry barriers for smaller affiliates compared to self-serve platforms.

4. Adsterra

Known as an “all-in-one” traffic source, Adsterra supports nearly every ad format imaginable: pop-unders, native banners, social bar, video, and more. They are particularly strong in emerging iGaming markets.

Best For: Affiliate marketers seeking volume and variety in traffic formats.
Key Features: Huge worldwide coverage, high fill rates, weekly payments for publishers, and a dedicated affiliate manager program. Their CPA/CPL goals are useful for performance campaigns.
Consideration: As with any high-volume network, careful filtering and placement blacklisting are essential.

5. RichAds

A top-tier source for push and pop traffic, RichAds is praised for its traffic quality and transparency. They work with trusted publishers and offer detailed targeting options, including by carrier and connection type.

Best For: Performance marketers focused on ROI and traffic transparency.
Key Features: Premium push & pop traffic, pre-moderation of publishers, unique targeting options (e.g., by mobile operator), and a powerful tracking platform (Tracker24).
Consideration: Focuses primarily on push and pop formats; less variety than some competitors.

6. CubePPC

CubePPC is a programmatic platform built specifically for the iGaming and betting industry. It connects advertisers directly to a curated list of gambling-friendly publishers, including major sports sites and casino portals.

Best For: Direct advertisers wanting brand-safe, contextually relevant placements.
Key Features: Direct publisher relationships, exclusive gambling-site inventory, and advanced demographic targeting. Ideal for branding and performance combined.
Consideration: More focused on direct advertiser deals than affiliate-driven traffic arbitrage.

7. Clickadu

Rounding out the list is Clickadu, a robust network offering push notifications, pop-unders, and in-page pushes. They provide a good balance of scale and control, with solid targeting and optimization tools.

Best For: Both new and experienced marketers looking for a reliable, full-featured platform.
Key Features: Multiple high-impact ad formats, detailed real-time stats, anti-fraud protection, and a helpful support team.
Consideration: Success depends heavily on mastering their bidding and targeting systems.

Choosing the Right Network: A Quick Checklist

Before you dive in, ask yourself these questions:

Traffic Quality vs. Volume: Do you need highly targeted, premium clicks or large volumes to test offers?
Budget: What are the minimum deposits and payment terms?
Format: Which ad format (push, native, pop, banner) aligns with your creative assets and campaign goal?
Geo-Targeting: Does the network have strong coverage in your target countries?
Support & Tracking: Do they offer robust tracking, anti-fraud, and dedicated account management?

The Golden Rule: Compliance First

Always, always check the legal landscape. iGaming advertising laws change rapidly by country and even by state. It is your responsibility to ensure your ads and chosen landing pages comply with local regulations (like the UK’s Gambling Commission rules, GDPR in Europe, or state laws in the US). A good network will help with geo-targeting but won’t assume your legal liability.

Final Thoughts

The “best” network is subjective and depends entirely on your specific goals, budget, and target market. Many successful iGaming marketers don’t rely on just one—they diversify across several platforms to mitigate risk and scale winning campaigns.

Pro Tip: Start with a test budget on 2-3 networks that match your criteria. Analyze the data relentlessly—CPC, CTR, conversion rate, and ultimately, Cost Per Acquisition (CPA). Double down on what works and never stop optimizing.

Ready to place your bets? With the right strategy and the powerful networks listed above, you’re well-equipped to hit the iGaming advertising jackpot.