Looking to launch successful iGaming ad campaigns in Thailand? Understanding the market landscape and regulations is crucial for your campaign’s effectiveness.
In this blog post, we will explore key strategies and tips to help you navigate the complexities of running iGaming advertising in Thailand.
Let’s dive in.
The Thai Online Gambling market
Online gambling in Thailand is experiencing significant growth due to changing customer preferences and emerging trends in the market. The convenience and accessibility of online gambling platforms, coupled with the increasing penetration of smartphones and internet connectivity, have contributed to the shift towards online gambling as a form of entertainment.
The younger generation in Thailand, which is more tech-savvy, is also open to exploring new digital experiences, including online gambling. Online gambling platforms are constantly evolving to provide a better user experience, with advancements such as live casino games, virtual reality gambling, and mobile applications.
Considerations to Launching a Gambling Ad Campaign in Thailand
Launching a gambling ad campaign in Thailand can be a complex process due to the country’s regulations and restrictions. However, there are some strategies you can consider to navigate this landscape.
Here are three tricks to launch a gambling ad campaign in Thailand:
Seek Authorization from a Responsible Authority: In Thailand, it is almost impossible to launch or advertise lucky draws or gambling-related activities without seeking authorization from a responsible authority. This process can be complicated and time-consuming, with a long timeline for approval.
Incorporate Games or Promotional Events: Many brand owners incorporate games or promotional events in their advertising campaigns. However, in Thailand, it is important to be cautious as games and events that may seem innocuous could be equated with gambling. This could potentially lead to investigations and legal issues for the organizer.
Consider Online Advertising Networks: Online advertising networks can provide opportunities to promote gambling offers. These networks offer the ability to launch ad campaigns in various geographical locations and utilize different ad formats. They can help you reach your target audience effectively.
It is important to note that gambling, including online gambling, is illegal in Thailand. The government has taken measures to block websites that provide such services, and involvement in gambling can result in penalties, imprisonment, and confiscation of property. Please ensure that you comply with all relevant laws and regulations when considering launching a gambling ad campaign in Thailand.
iGaming Audience in Thailand
The iGaming audience in Thailand is a large and interesting group, despite online gambling being technically illegal.
Here’s a breakdown:
Market Size and Demographics
- Thailand boasts a significant online gaming population. Studies suggest over 80% of youth (aged 16-24) play online games, with half playing daily.
- Mobile phone use for gaming is dominant, reaching 92% of players.
- The market ranks second in Southeast Asia for revenue, generating over $1.1 billion in 2022.
Gaming Preferences
- While online gambling is restricted, Thais show a strong interest in the genre. Surveys indicate a growing popularity for online casino games, especially those offered in Siamese (Thai language).
- However, the most popular online games in Thailand are generally not gambling-related. Role-playing games (RPGs) like RoV: Arena of Valor dominate the market.
- In-game spending is prevalent, with 95% of Thai gamers reporting spending on virtual goods or items within the past six months.
Challenges and Considerations
- The legal gray area surrounding iGaming creates uncertainty for players and potential operators.
- Local regulations might restrict marketing and payment options for any future legal iGaming platforms.
- It’s important to note that the demographics of online gamers might not entirely overlap with those interested in online gambling specifically.
Overall
The Thai iGaming audience is a large, tech-savvy group with a growing interest in online casino games. However, the current legal situation and dominance of other online gaming genres create a complex market with specific considerations.
Best Traffic Sources for iGaming Ads in Thailand
When it comes to choosing the best traffic sources for iGaming ads in Thailand, it’s important to consider reputable platforms that provide legitimate traffic and comply with local regulations.
Here are some recommended traffic sources based on our expertise in the iGaming industry:
RichAds: RichAds is recognized as a top iGaming traffic source and has won awards in the industry. They offer various advertising formats, including push, pops, direct click, and native advertising, which can be effective for iGaming campaigns.
Voluum: Voluum is another platform that specializes in delivering high-quality traffic for iGaming offers. They work with both desktop and mobile devices and provide traffic in relevant GEOs and ad formats such as banners, native ads, and pop ads.
Scaleo: Scaleo offers a software platform that combines different sources of traffic into one easy-to-use platform. They emphasize the importance of buying the right casino traffic for iGaming affiliate marketing success.
PropellerAds: PropellerAds suggests several sources for iGaming traffic, including SEO, social media platforms like Instagram and Facebook (with specific guidelines to follow), and Twitch (although its effectiveness as a traffic source has changed over time).
It’s worth noting that the effectiveness of traffic sources can vary depending on your specific goals and target audience. It’s recommended to thoroughly research and test different sources to find the ones that work best for your iGaming ads in Thailand.
Remember to always follow traffic source rules and local regulations to avoid any potential issues or bans.
Conclusion
Now you know why Gambling ad campaigns in Thailand is such a fruitful endeavor, make sure you follow all the expert’s advice and get ready to gain profit.
It doesn’t matter if you’re a professional or a newbie, this is a golden combination that can bring you skyrocketing ROI and ROAS.
If you need help launching a high-converting gambling ad campaign in Thailand, get in touch with us today.