Getting approval for gambling ads on social media platforms and Google requires adherence to specific policies and guidelines.
Here are some general steps to follow:
Understand the Policies: Familiarize yourself with the advertising policies of the platforms you intend to use. For example, Google Ads and social media platforms like Facebook have specific guidelines for gambling-related ads. These policies often include restrictions on targeting, content, and compliance with local regulations.
Target Approved Countries: Ensure that your gambling ads are targeted only to approved countries. Different platforms have different lists of approved countries for gambling ads. Check the platform’s support pages or advertising policies for the specific list of approved countries.
Comply with Local Regulations: It is crucial to comply with the local regulations of the countries where you plan to run your gambling ads. This includes following age restrictions, responsible gambling guidelines, and any other legal requirements specific to each country.
Obtain Proper Certification: Some platforms, like Google Ads, may require advertisers to obtain specific certifications related to gambling ads. For example, Google Ads certification verifies that you understand how to advertise gambling content properly. Check the platform’s certification requirements and application process for gambling ads.
READ ALSO: How To Create Or Rent a Facebook Ads Agency Account For Gambling Advertising
Provide Information about Responsible Gambling: Many platforms, including Google Ads, require gambling ads to have a landing page that displays information about responsible gambling. This may include details about gambling addiction helplines, self-exclusion programs, and other resources for responsible gambling.
Apply for Approval: Some platforms, such as Facebook, may require advertisers to apply for advance approval of their advertising accounts for gambling ads. This process typically involves completing application forms, providing necessary documentation, and demonstrating compliance with legal requirements.
Remember, the specific requirements and processes may vary between platforms. It is essential to review the advertising policies and guidelines of each platform you plan to use for gambling ads.
Things to consider running gambling ads on Google and social media
Getting ad approval for gambling ads on social media and Google involves a legitimate process focused on compliance, not bypassing regulations.
Here’s how to navigate it responsibly:
Understanding Platform Policies:
- Google Ads: Google requires advertisers to be certified and demonstrate compliance with local gambling laws before running ads. Restrictions vary by location. (https://support.google.com/adspolicy/answer/6018017?hl=en)
- Social Media Platforms (e.g., Facebook): Platforms like Facebook also have limitations on gambling advertising. Pre-approval is often needed, and targeting options might be limited. (https://transparency.meta.com/policies/ad-standards/content-specific-restrictions/gambling)
READ ALSO: How to Promote Gambling Apps and Websites On Facebook Ads without Account Suspension
The Path to Compliant Gambling Ads:
- Target Allowed Locations: Only advertise in regions where online gambling is legal and where you hold the necessary licenses.
- Apply for Certification (Google): Google provides separate application forms for privately-licensed operators, state-run entities, and social casino games.
- Seek Pre-approval (Social Media): Complete the pre-approval process on each platform you plan to use. This involves submitting detailed documentation and demonstrating compliance with their policies.
- Focus on Responsible Gambling: Promote responsible gambling practices within your ads and landing pages. Highlight age verification measures and showcase resources for problem gambling.
Remember, compliance is an ongoing process:
- Platforms might request additional information or conduct audits to ensure continued adherence to their policies.
Gambling Marketing Beyond Google Ads and Social Media
While these platforms can be powerful tools, consider alternative marketing strategies:
- SEO and Content Marketing: Create informative content about your platform and responsible gambling practices. Optimize your website for organic search traffic.
- Social Media Engagement (Organic): Build a strong social media presence for your brand. Share engaging content and interact with your audience, but ensure all content adheres to the platform’s organic promotion policies regarding gambling.
- Affiliate Marketing: Partner with reputable websites or influencers to reach new audiences organically.
READ ALSO: How to Launch a Successful Online Gambling Ad Campaign in Indonesia
Key Takeaways:
- Legal compliance is paramount. Consult a lawyer specializing in gambling laws for your target markets.
- Transparency and responsible practices are crucial. User trust is essential, so be transparent about your platform and promote responsible gambling.
- Explore alternative marketing strategies. A multi-faceted approach helps build brand awareness and attract customers.
By prioritizing compliance, responsible advertising, and a multi-pronged marketing approach, you can promote your gambling business effectively and avoid account suspension.