To get a gambling advertising certificate from Facebook, you will need to follow a specific process and meet certain requirements.
Here are the steps involved:
Complete the Online Real Money Gaming (RMG) Application form: As an advertiser promoting gambling products on Facebook, you will be required to complete the RMG Application form. This form will ask for information about your advertising account, the region where you wish to advertise, and the domain name you intend to use.
Fill out the Facebook RMG Questionnaire:
In addition to the RMG Application form, you will also need to fill out the Facebook RMG Questionnaire. This questionnaire will require you to explain how you will prevent unauthorized players from accessing your website, such as those who are underage or outside the authorized territory. You will also need to explain how your gambling activity is legal. For licensed gambling operators, a copy of the license authorizing the activity in that region must be supplied.
Obtain prior written approval from Facebook:
Before Facebook will onboard advertisers offering real money gaming (RMG), they require prior written approval. This means that you will need to wait for Facebook to review your application and provide approval before you can start advertising.
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It’s important to note that Facebook is cautious about being involved in any form of online gambling due to its status as an American corporation. However, their stance on advertising online gambling services has become more flexible in recent times, allowing gambling ads in countries where online gambling is legal
Remember to always comply with local legal or regulatory requirements and ensure that your gambling ads adhere to Facebook’s policies.
Facebook and Gambling Ads: A Guide Beyond the Certificate Myth
The world of online gambling advertising can be complex, especially when it comes to Facebook. While there might be whispers of a “gambling advertising certificate” from Facebook, the reality is more nuanced.
Here’s what you need to know to navigate Facebook Ads for gambling:
The Certificate Conundrum:
There’s no single “gambling advertising certificate” issued by Facebook. However, Facebook does require pre-approval for most Real Money Gambling (RMG) advertising campaigns.
The Pre-approval Process:
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This process involves demonstrating your legitimacy and adherence to Facebook’s Advertising Policies:
- Targeted Approach: Specify the regions where you are licensed to operate and where online gambling is legal. Facebook Ads will likely only be available in those locations.
- Prepare Your Documentation: Gather documents proving your licensing, business registration, and responsible gambling practices. This might include age verification measures and resources for problem gambling.
- Fill Out the Forms: Facebook provides specific application forms for RMG advertising. Complete them accurately and comprehensively.
- Wait for Approval: The pre-approval process can take time. Be patient and ensure your application is complete to avoid delays.
Beyond Pre-approval:
Even after receiving pre-approval, keep these things in mind:
- Stricter Targeting: Facebook might restrict targeting options for RMG ads compared to other industries.
- Focus on Responsible Gambling: Highlight responsible gambling practices within your ads and landing pages.
- Ad Creatives Matter: Ensure your ad visuals and copy comply with Facebook’s guidelines. Avoid misleading or overly promotional content.
Other Alternative Marketing Avenues for Success:
While Facebook Ads can be a powerful tool, consider these alternatives:
- SEO and Content Marketing: Create informative content about your platform and responsible gambling. Attract organic traffic by optimizing your website.
- Social Media Engagement (Organic): Build a strong social media presence for your brand. Share engaging content and interact with your audience, but ensure all content adheres to the platform’s organic promotion policies regarding gambling.
- Affiliate Marketing: Partner with reputable websites or influencers in the iGaming space to promote your platform organically.
READ ALSO: How To Get a Certificate to Run Gambling Ads on Google
Key Takeaways:
- Pre-approval is crucial. Complete the application process thoroughly to demonstrate your compliance with Facebook’s policies.
- Compliance is ongoing. Facebook might request additional information or conduct audits to ensure adherence to their rules.
- Explore alternative marketing strategies. Don’t rely solely on Facebook Ads.
By understanding Facebook’s approach and prioritizing responsible advertising, you can navigate the world of online gambling promotion on the platform effectively. Remember, consulting with an agency specializing in gambling advertising is crucial to ensure your advertising activities comply with local regulations.