If you are interested in creating or renting a Google Ads agency account for gambling advertising, there are a few important considerations to keep in mind.
Let’s explore the process and requirements:
Google Ads Gambling Advertising Policies: Before proceeding, it’s crucial to understand Google Ads’ policies regarding gambling advertising. Google Ads currently supports gambling advertising only in specific countries. If a country is not listed, it means that Google Ads does not support gambling advertising in that country.
Creating a Google Ads Agency Account: To create a Google Ads agency account, you can follow these steps:
a. Visit the Google Ads homepage and click on the “Start Now” button.
b. Follow the prompts to create your first advertising campaign.
c. When you reach the account type section, select the “Expert Mode” option.
d. Fill in the required details for your agency, including the agency name, industry, and billing information.
Renting a Google Ads Agency Account: Renting a Google Ads agency account can be an alternative option if you prefer to start advertising quickly or if you want to tap into the benefits of an established account. Renting an account allows you to run your advertising campaigns without creating an account from scratch or undergoing the lengthy verification process. However, it’s important to note that when renting an account, you may not have complete control over the account and its settings.
READ ALSO: How To Create Effective iGaming Ad Campaigns
Expert Assistance: If you are new to creating gambling ads on Google or if you want to ensure compliance with Google’s policies, it can be valuable to seek help from experts or agencies experienced in gambling advertising. They can guide you through the process and help you create effective ads that comply with the rules and regulations.
Remember to always review and comply with Google Ads’ policies and guidelines to avoid potential issues with your advertising campaigns. Please note that the information provided here is based on current research, and it’s always a good idea to double-check the latest policies and guidelines on the official Google Ads website.
Things to Consider When Creating or Renting Google Ads Account for Gambling Ad
- Google Ads Gambling Policies: Google Ads has strict policies against promoting gambling unless you go through a certification process. Renting an account to bypass this process is a violation of the terms of service.
- Account Suspension: If Google detects you using an unapproved account for gambling ads, both the rented account and your own could be suspended.
- Legal Issues: Depending on your location, gambling advertising regulations might be complex. Using unapproved methods could lead to legal trouble.
READ ALSO: How To Promote iGaming Advertising Campaigns On Social Media
Here’s a safer and more compliant approach to promoting your gambling business on Google Ads:
Getting Certified for Gambling Ads:
- Target Allowed Regions: Only target regions where online gambling is legal and where you hold the necessary licenses.
- Apply for Certification: Google requires a certification process for gambling advertisers. This involves demonstrating compliance with their policies and local regulations.
- Prepare Documentation: Gather documents proving licensing, business registration, and responsible gambling practices.
Alternatives to Renting Accounts:
- Consider Agency Services: Legitimate marketing agencies can help you navigate the certification process and manage your Google Ads campaign compliantly. They’ll likely have their own approved accounts.
- SEO and Content Marketing: Create informative content about your platform and responsible gambling practices. Optimize your website for organic search traffic.
By following these guidelines, you can promote your gambling business on Google Ads in a safe and compliant way.