Creating or renting a Facebook Ads agency account for gambling advertising follows a similar process to creating or renting a Google Ads agency account.
Here are the steps to consider:
Understand Meta Ads Policies: Before proceeding, it’s important to familiarize yourself with Meta Ads’ policies regarding gambling advertising. Meta Ads has specific guidelines and restrictions in place for promoting gambling-related content.
Creating a Meta Ads Agency Account: To create a Meta Ads agency account, you can follow these general steps:
a. Visit the Meta Business Manager website and click on the “Create Account” button.
b. Follow the prompts to set up your business account, including providing necessary information such as your business name, contact details, and payment information.
c. Once your account is created, you can proceed to create a Facebook Ad Account within the Meta Business Manager.
Renting a Meta Ads Agency Account: Renting a Meta Ads agency account can be an alternative option if you prefer to start advertising quickly or if you want to leverage an established account. Renting an account allows you to run your advertising campaigns without the need to create an account from scratch or go through the verification process. However, it’s important to note that when renting an account, you may have limited control over the account settings and may need to work closely with the account owner or agency.
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Expert Assistance: If you are new to advertising on Meta Ads or if you want to ensure compliance with their policies, it can be beneficial to seek help from experts or agencies experienced in gambling advertising. They can guide you through the process, help you create effective ads, and ensure compliance with Meta Ads’ guidelines.
Remember to always review and comply with Meta Ads’ policies and guidelines to avoid any potential issues with your advertising campaigns.
Things to Consider When Creating or Renting Meta Ads Agency accounts for Gambling advertising
- Meta Advertising Policies: Meta (formerly Facebook) has strict policies against promoting gambling unless you go through a pre-approval process. Renting an account to bypass this process is a violation of the terms of service.
- Account Suspension: If Meta detects you using an unapproved account for gambling ads, both the rented account and your own could be suspended.
- Legal Issues: Depending on your location, gambling advertising regulations might be complex. Using unapproved methods could lead to legal trouble.
READ ALSO: How To Create Effective Sports Betting Ad Campaigns
Here’s a safer and more compliant approach:
Getting Pre-approval for Gambling Ads:
- Target Allowed Regions: Only target regions where online gambling is legal and where you hold the necessary licenses.
- Apply for Pre-approval: Meta requires a formal pre-approval process for gambling ads. This involves demonstrating compliance with their policies and local regulations.
- Prepare Documentation: Gather documents proving licensing, business registration, and responsible gambling practices.
Alternatives to Renting Accounts:
- Consider Agency Services: Legitimate marketing agencies can help you navigate the pre-approval process and manage your Meta Ads campaign compliantly. They’ll likely have their own approved accounts.
- Focus on Organic Reach: Build a strong social media presence for your brand. Share engaging content and interact with your audience within Meta’s organic promotion policies regarding gambling.
By following these guidelines, you can promote your gambling business on Meta Ads in a safe and compliant way.