Quote from wealthideas on September 3, 2024, 2:49 pm
Push notifications are very powerful for improving user retention and driving traffic to your website or app. Industry data shows that using push notifications can increase user retention by 3 to 10 times compared to not using them. Additionally, the average click-through rate for push notification ads is a remarkable 15%, which is quite high compared to other forms of digital advertising.
Push notification traffic is also one of the cheapest ways to advertise online. When you consider the strong user retention, high click-through rates, and low cost, it’s clear that push notifications are a valuable strategy that shouldn’t be ignored or underestimated.
In this article, we will provide a comprehensive explanation of what “push traffic” is and share proven strategies for using it effectively to consistently generate profitable results for your advertising campaigns.
What is push traffic?
Push traffic refers to the audience that comes from push notifications. The process works like this: a website shows a notification, the user clicks on it, and they are then added to the push advertising mailing list. After that, their device will periodically receive offers to make a purchase or take some other action.
Push notifications as an advertising method started gaining popularity around 2012, but the technology behind them is older. In 2009, BlackBerry introduced a feature to notify phone owners of new emails through notifications. A year later, Apple used a similar method to communicate with users, and Google followed the year after.
Studies show that smartphone owners are usually more willing to subscribe to these types of notifications.
Over the years, push notifications have become a key marketing tool, helping businesses attract new push traffic and keep their loyal customers.
To make the most of push traffic, it’s important to understand the different types of push notifications. So, let’s go over the main types and how they can be used.
Types of push notifications
Push advertising can be divided into three main types: classic push notifications, In-Page Push, and mobile push notifications. Let’s take a closer look at each.
Classic push notifications: Classic push notifications appear on the user’s device whether or not the browser is connected to the internet. You can set them up to be sent to mobile devices, desktops, or both, depending on your target audience. These notifications show up in the lower right corner of the screen, don’t take up much space, and provide minimal information. For a user to start receiving these ads, they need to subscribe and allow the page to send notifications. This is the type most affiliate marketers use by default.
In-Page Push: In-Page Push notifications are sent not only to Android and Windows devices but also to Apple devices. These are more like banners and don’t require user consent to display ads. This format helps reach the maximum audience and get more high-quality leads. Data shows that some areas, especially Tier-1 or Tier-2 geos, have a lot of iOS devices. To avoid missing out on this significant audience, affiliate marketers can use In-Page Push along with classic push notifications.
Mobile push notifications: Mobile push notifications are crucial for increasing the retention rate. These notifications appear when the user installs an app on their device. Thanks to these notifications, marketplaces can encourage customers to make new orders, and social media platforms can get users to visit the website again.
Affiliate marketers often use this format in gambling and betting niches. Gamblers receive updates about new promotions and bonuses in their favorite games, encouraging them to place bets again.
Experienced marketers use all these formats if possible. For example, they might run two parallel campaigns: one with classic push notifications and another with In-Page Push. If they’re promoting an app, they’ll also try to integrate notifications within the app to increase user engagement and profits.
Features of working with push notifications
Push notifications have their characteristics that you need to know about. Here are some benefits:
They are almost not moderated by ad networks: In some verticals, such as dating or gambling, users are so accustomed to neutral creatives that they simply don’t click. Push notifications, however, allow more aggressive ad creatives featuring provocative images and themes, which may not get approved by other advertising sources.
Not subject to banner blindness: Many users have become adept at ignoring common ad placements on websites, a phenomenon known as banner blindness. Push notifications bypass this issue by appearing as small pop-up messages in the bottom right corner of the screen, making them more likely to catch the user’s eye.
Push notifications are very powerful for improving user retention and driving traffic to your website or app. Industry data shows that using push notifications can increase user retention by 3 to 10 times compared to not using them. Additionally, the average click-through rate for push notification ads is a remarkable 15%, which is quite high compared to other forms of digital advertising.
Push notification traffic is also one of the cheapest ways to advertise online. When you consider the strong user retention, high click-through rates, and low cost, it’s clear that push notifications are a valuable strategy that shouldn’t be ignored or underestimated.
In this article, we will provide a comprehensive explanation of what “push traffic” is and share proven strategies for using it effectively to consistently generate profitable results for your advertising campaigns.
What is push traffic?
Push traffic refers to the audience that comes from push notifications. The process works like this: a website shows a notification, the user clicks on it, and they are then added to the push advertising mailing list. After that, their device will periodically receive offers to make a purchase or take some other action.
Push notifications as an advertising method started gaining popularity around 2012, but the technology behind them is older. In 2009, BlackBerry introduced a feature to notify phone owners of new emails through notifications. A year later, Apple used a similar method to communicate with users, and Google followed the year after.
Studies show that smartphone owners are usually more willing to subscribe to these types of notifications.
Over the years, push notifications have become a key marketing tool, helping businesses attract new push traffic and keep their loyal customers.
To make the most of push traffic, it’s important to understand the different types of push notifications. So, let’s go over the main types and how they can be used.
Types of push notifications
Push advertising can be divided into three main types: classic push notifications, In-Page Push, and mobile push notifications. Let’s take a closer look at each.
Classic push notifications: Classic push notifications appear on the user’s device whether or not the browser is connected to the internet. You can set them up to be sent to mobile devices, desktops, or both, depending on your target audience. These notifications show up in the lower right corner of the screen, don’t take up much space, and provide minimal information. For a user to start receiving these ads, they need to subscribe and allow the page to send notifications. This is the type most affiliate marketers use by default.
In-Page Push: In-Page Push notifications are sent not only to Android and Windows devices but also to Apple devices. These are more like banners and don’t require user consent to display ads. This format helps reach the maximum audience and get more high-quality leads. Data shows that some areas, especially Tier-1 or Tier-2 geos, have a lot of iOS devices. To avoid missing out on this significant audience, affiliate marketers can use In-Page Push along with classic push notifications.
Mobile push notifications: Mobile push notifications are crucial for increasing the retention rate. These notifications appear when the user installs an app on their device. Thanks to these notifications, marketplaces can encourage customers to make new orders, and social media platforms can get users to visit the website again.
Affiliate marketers often use this format in gambling and betting niches. Gamblers receive updates about new promotions and bonuses in their favorite games, encouraging them to place bets again.
Experienced marketers use all these formats if possible. For example, they might run two parallel campaigns: one with classic push notifications and another with In-Page Push. If they’re promoting an app, they’ll also try to integrate notifications within the app to increase user engagement and profits.
Features of working with push notifications
Push notifications have their characteristics that you need to know about. Here are some benefits:
They are almost not moderated by ad networks: In some verticals, such as dating or gambling, users are so accustomed to neutral creatives that they simply don’t click. Push notifications, however, allow more aggressive ad creatives featuring provocative images and themes, which may not get approved by other advertising sources.
Not subject to banner blindness: Many users have become adept at ignoring common ad placements on websites, a phenomenon known as banner blindness. Push notifications bypass this issue by appearing as small pop-up messages in the bottom right corner of the screen, making them more likely to catch the user’s eye.
