By 2028, the gambling industry is expected to reach a value of $114 billion.
A significant portion of this growth will come from new geos entering the market, which we’ll discuss in this article. We’ll also highlight some important things to consider when promoting gambling offers and provide examples of high-converting ad creatives.
Why is it important to understand different geos?
For marketers, it’s not just about finding good advertisers or affiliate programs with favorable terms. It’s also crucial to choose the right geos for advertising campaigns.
When affiliates start to excessively promote an offer to a single geo, the audience and the market there gradually become saturated. New offers become less appealing, and the return on investment decreases.
That’s why affiliates need to stay informed and understand not only effective marketing approaches, popular games, and traffic sources, but also the current situation in different geos and their unique characteristics.
It’s worth noting that the highest competition is typically in Tier-1 geos. Advertising in these geos can be quite expensive, and the high costs are not always offset by high conversion rates. So, if you don’t have a large budget for testing, it might be better to focus on Tier-2 and Tier-3 geos, such as those in Africa and Asia, where the gambling market is still emerging.”
Top GEOs – Africa, CIS, Asia
Africa
In Africa, there are about 1.5 billion people, and this year the continent is experiencing rapid growth in all verticals, including gambling.
African people are just starting to get into gambling, and the gambling market is growing quickly in this region. Currently, African players tend to spend a lot and show good interest in gambling.
What should you know to attract visitors here?
The average African gambler is a young man between 20 and 35 years old. Women also gamble, but not as much (around 30%). Typically, players don’t have very high incomes, usually ranging from $100 to $300. However, some African geos, like South Africa, have higher average salaries, exceeding $1,500.
https://www.wealth-ideas.com/top-trending-geos-for-gambling-advertising-campaigns/
By 2028, the gambling industry is expected to reach a value of $114 billion.
A significant portion of this growth will come from new geos entering the market, which we’ll discuss in this article. We’ll also highlight some important things to consider when promoting gambling offers and provide examples of high-converting ad creatives.
Why is it important to understand different geos?
For marketers, it’s not just about finding good advertisers or affiliate programs with favorable terms. It’s also crucial to choose the right geos for advertising campaigns.
When affiliates start to excessively promote an offer to a single geo, the audience and the market there gradually become saturated. New offers become less appealing, and the return on investment decreases.
That’s why affiliates need to stay informed and understand not only effective marketing approaches, popular games, and traffic sources, but also the current situation in different geos and their unique characteristics.
It’s worth noting that the highest competition is typically in Tier-1 geos. Advertising in these geos can be quite expensive, and the high costs are not always offset by high conversion rates. So, if you don’t have a large budget for testing, it might be better to focus on Tier-2 and Tier-3 geos, such as those in Africa and Asia, where the gambling market is still emerging.”
Top GEOs – Africa, CIS, Asia
Africa
In Africa, there are about 1.5 billion people, and this year the continent is experiencing rapid growth in all verticals, including gambling.
African people are just starting to get into gambling, and the gambling market is growing quickly in this region. Currently, African players tend to spend a lot and show good interest in gambling.
What should you know to attract visitors here?
The average African gambler is a young man between 20 and 35 years old. Women also gamble, but not as much (around 30%). Typically, players don’t have very high incomes, usually ranging from $100 to $300. However, some African geos, like South Africa, have higher average salaries, exceeding $1,500.
Top Trending GEOs For Gambling Advertising Campaigns
