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Top 7 Best iGaming Ad Networks

#1 · December 13, 2025, 1:52 am

Quote from wealthideas on December 13, 2025, 1:52 am
In the competitive arena of online casinos, sportsbooks, and betting platforms, connecting with high-value players is the ultimate goal. Yet, for iGaming operators and affiliates, advertising presents a unique challenge. Mainstream ad networks often impose strict restrictions, leaving premium gambling brands searching for specialized, high-performance solutions. That’s where dedicated iGaming ad networks come in, platforms engineered to navigate regulations, target high-intent audiences, and deliver measurable ROI.

This in-depth guide explores the top seven iGaming ad networks that dominate the market. Whether you’re a casino operator, a sportsbook, an affiliate marketer, or a burgeoning betting brand, these networks provide the tools, traffic, and trust needed to scale your user acquisition profitably.

What is an iGaming Advertising Network?

An iGaming Advertising Network is a specialized technology platform that connects advertisers (casinos, sportsbooks, affiliate marketers) with publishers (websites, apps, social media influencers) that have inventory friendly to gambling and betting content.

Think of it as a curated marketplace. Unlike general ad networks (like Google Display Network), these platforms are built with the specific legal, creative, and targeting needs of the gambling industry in mind.

Key Components:

Advertisers: iGaming brands buying ad space to acquire new players or promote offers.

Publishers: Website owners, app developers, and content creators in niches like sports news, fantasy sports, poker strategy, or financial trading (where audience overlap is high) who have agreed to run iGaming ads.

The Network Platform: The technology that facilitates the auction, delivery, tracking, and optimization of ads. It handles billing, reporting, and often provides anti-fraud measures.

Why Can’t You Just Use Google or Facebook?
Most mainstream networks have stringent gambling advertising policies. They may completely prohibit it, restrict it to specific licensed regions, or severely limit targeting and ad formats. iGaming ad networks exist to fill this void, offering a 100% compliant environment for this vertical.

The Top 7 Best iGaming Ad Networks

1. CliqBetter Ad Network

CliqBetter Ad Network has rapidly established itself as a top-tier, premium solution built explicitly for the nuanced needs of the iGaming industry. Engineered for sportsbooks, casinos, affiliates, and established betting brands, CliqBetter focuses on quality over quantity, ensuring every impression counts.

Key Features & Why It Tops Our List:

100% iGaming-Friendly Inventory: This is the core differentiator. CliqBetter operates entirely within the iGaming ecosystem, eliminating the risk of account bans or policy violations common on generalized networks. You gain access to a vetted, premium network of publishers and apps focused on gambling, sports, and entertainment.

Access to High-Intent Players: CliqBetter’s strength lies in its sophisticated targeting and traffic sourcing. It goes beyond basic demographics to reach users actively demonstrating interest in betting and casino games, significantly boosting conversion potential and lowering acquisition costs.

Real-Time Optimization & AI-Driven Bidding: The platform leverages advanced machine learning to optimize campaigns on the fly. It automatically adjusts bids, targets the best-performing placements, and reallocates budget to maximize conversions, deposits, and first-time player value.

Transparency & Advanced Tracking: Offering full-funnel visibility, CliqBetter provides detailed analytics on user journeys. With robust postback integration and advanced tracking capabilities, advertisers can measure true lifetime value (LTV) and optimize for long-term profitability.

Multiple Ad Formats: Supports a full suite of high-impact formats including native ads, display banners, pre-roll video, and push notifications, allowing for integrated, cross-channel campaigns.

Best For: Established iGaming operators and ambitious affiliates seeking premium, brand-safe traffic with sophisticated optimization and a fully compliant environment.

2. PropellerAds

A giant in the ad tech space, PropellerAds offers extensive reach with a strong focus on push notifications, native ads, and pop-under formats. Its self-serve platform is user-friendly and provides access to a massive global inventory.

Strengths: Huge volume of traffic, excellent for scaling campaigns quickly. Advanced targeting options by device, browser, OS, and location. Strong performance in tier-2 and tier-3 geographies.

Considerations: While iGaming-friendly, it’s a general network, requiring careful publisher whitelisting/blacklisting. The sheer volume can sometimes dilute quality if not managed tightly.

Best For: Advertisers looking to scale volume campaigns and who have the expertise to meticulously optimize whitelists for iGaming verticals.

3. MGID

MGID is a global native advertising platform that excels at blending promotional content seamlessly into publisher sites. For iGaming, this offers a less intrusive, highly engaging way to attract users.

Strengths: Premium native ad placements on thousands of reputable news and content sites. Powerful content recommendation widgets that drive high-quality traffic. Strong anti-fraud protection.

Considerations: Success heavily relies on creating compelling ad creatives (thumbnails and headlines) that mimic organic content. Primarily focused on the top-of-funnel awareness and consideration stages.

Best For: Brands focusing on content marketing and native advertising strategies to build credibility and attract users in the research phase.

4. Adsterra

Adsterra is a popular performance-driven network known for its high CPM rates for publishers and a wide array of ad formats. It has a dedicated iGaming vertical and offers direct deals with top gambling-focused publishers.

Strengths: Diverse ad formats including Social Bar, direct links, and native banners. Relatively easy approval process for iGaming offers. Offers a hybrid payment model (CPA/CPM/CPC).

Considerations: The quality of traffic can vary; rigorous split-testing and optimization are mandatory. The interface, while functional, is less polished than some premium competitors.

Best For: Affiliates and mid-sized operators testing multiple formats and looking for a flexible, all-in-one network to complement their traffic mix.

5. Zeropark

Zeropark specializes in buying traffic directly from domain owners (domain traffic) and through redirects. This provides unique opportunities to capture users with expired domains or type-in traffic, often at a lower cost.

Strengths: Access to unique, high-intent domain and redirect traffic. Very granular targeting options, including by ISP and connection type. Powerful rule-based automation for optimization.

Considerations: The traffic type requires specific expertise to navigate and filter effectively. Can have higher volatility compared to standard display networks.

Best For: Advanced media buyers with the skills to analyze and filter unique traffic streams for arbitrage opportunities in iGaming.

6. ExoClick

A veteran in the performance space, ExoClick boasts one of the largest inventories globally, with a historical strength in adult traffic and in-stream video. It has adapted successfully to serve mainstream and iGaming verticals.

Strengths: Massive volume, particularly for video pre-roll and display formats on entertainment sites. Deep expertise in monetizing adult traffic, which can be a lucrative niche for certain casino offers.

Considerations: The platform’s primary inventory may not be suitable for all brand-sensitive operators. Requires careful zoning and targeting to isolate iGaming-ready audiences.

For: Experienced buyers not afraid to navigate a vast marketplace and those specifically targeting the entertainment and adult-traffic segments for casino campaigns.

7. RichAds

RichAds has carved a strong niche with its high-quality push notification traffic and proprietary Clickunder format (a less intrusive alternative to pop-ups). It’s known for its transparency and verified user base.

Strengths: Consistently high-quality push traffic with detailed targeting. The Clickunder format often delivers strong conversion rates for iGaming. Transparent pricing and a user-friendly interface.

Considerations: Inventory volume, while growing, is smaller than giants like PropellerAds. Primarily focused on push and Clickunder, offering less variety in native or display.

Best For: Advertisers who want to leverage push notifications and innovative formats with a focus on transparency and direct-response performance.

How to Get the Most Out of Your iGaming Ad Campaigns

Choosing a network is just the first step.

Optimization is where profits are made or lost. Follow this strategic playbook:

1. Pre-Launch

Define Clear KPIs: Move beyond clicks. Focus on Cost per First Time Deposit (CPFTD), Deposit Amount, and ultimately, Player Lifetime Value (LTV). Align your network’s tracking with your internal systems.

Know Your Player Avatar: Demographics are just the start. Understand their motivations (thrill-seeking, social casino, sports fandom), preferred games, and spending habits. Tailor creatives and offers to this avatar.

Craft Irresistible, Compliant Creatives: iGaming creatives must be compelling while adhering to regional regulations (e.g., “Play Responsibly” tags). Use high-energy visuals for slots, strategic imagery for poker/sports betting. A/B test everything—headlines, CTAs, bonus amounts.

2. Launch & Optimize

Start Small, Then Scale: Launch campaigns in 3-5 of your top-priority publisher placements or geo-targeted zones. Do not spend your entire budget on day one.

Bid Strategy: Begin with manual CPC/CPM bids to gather data, then leverage the network’s AI optimization (like CliqBetter’s) to shift towards CPA/ROAS goals as performance data accumulates.

The Rule of Blacklists & Whitelists: This is critical. Continuously analyze performance reports. Immediately blacklist underperforming or fraudulent publishers. Build a “whitelist” of top-performing sites and create direct, high-priority campaigns for them.

Landing Page Alignment: Your ad creative and offer must perfectly match the landing page. Any disconnect murders conversion rates. Ensure mobile load times are under 3 seconds.

3. Advanced Tactics for Scale & Profit

Sequential Retargeting: Use the network’s capabilities to re-engage users who clicked but didn’t deposit with a follow-up offer (e.g., “Your 200% Bonus is Still Waiting!”).

Seasonal & Event-Based Targeting: Capitalize on major sports events (Super Bowl, World Cup), holidays, or new game releases. Prepare creatives and budgets in advance.

Creative Fatigue Management: Rotate your ad creatives every 7-10 days to avoid banner blindness. Networks with AI optimization can help automate this.

Negotiate Direct Deals: Once you identify superstar publishers through a network, approach them for a direct media buy. This often yields better rates and placement control.

Choosing the Right iGaming Ad Network

Selecting the ideal network depends on your campaign goals, expertise, and budget:

Traffic Quality & Intent: Does the network specialize in high-intent users (like CliqBetter) or broader volume?

Format & Funnel Stage: Are you targeting top-of-funnel (MGID), mid-funnel push (RichAds), or direct-response conversions (CliqBetter, PropellerAds)?

Transparency & Control: Does the platform offer detailed reporting, whitelisting, and anti-fraud measures?

Expertise Required: Some networks (Zeropark) demand advanced media buying skills, while others offer managed services or simpler interfaces.

Compliance & Safety: Ensure the network explicitly welcomes iGaming and has measures to protect your brand.

Conclusion

The right iGaming ad network acts as a force multiplier, turning your advertising budget into a stream of loyal, depositing players. While networks like PropellerAds and Adsterra offer vast scale, and specialists like MGID excel in native, the premium, focused approach of CliqBetter Ad Network makes it the standout choice for brands prioritizing high-intent players, real-time AI optimization, and a 100% compliant environment.

Ready to level up your iGaming user acquisition? Start by defining your target player profile and campaign KPIs. Then, test one or two networks from this list that align closely with your strategy. Often, a hybrid approach—using a premium network like CliqBetter for core conversions supplemented by a volume network for awareness—yields the most sustainable, profitable results.

iGaming Ad Networks: Frequently Asked Questions (FAQ)

Q1: Are iGaming ad networks legal?
A: The networks themselves are legal technology platforms. However, the legality of advertising iGaming services depends entirely on the jurisdiction of the advertiser, the publisher, and the end-user. Reputable networks (like CliqBetter) enforce geo-targeting and require advertisers to provide licenses for regulated markets. It is the advertiser’s ultimate responsibility to comply with all local laws.

Q2: What’s the typical minimum budget to start?
A: This varies widely. Some self-serve networks like PropellerAds or Adsterra may allow you to start with a few hundred dollars. Premium networks with managed services might require a minimum monthly commitment of $5,000-$10,000+. Always check with the network’s account managers.

Q3: What’s the difference between CPI, CPA, and CPM in iGaming?
A:

CPM (Cost per Mille): You pay per 1,000 impressions. Best for brand awareness.

CPI (Cost per Install): You pay for each app install. Common for casino apps.

CPA (Cost per Action): The gold standard. You pay for a specific, valuable action like a user registration, first deposit, or a qualified lead. Networks like CliqBetter optimize for this.

Q4: How do I prevent ad fraud in iGaming campaigns?
A: Choose networks with strong anti-fraud technology. Use whitelists meticulously. Monitor for red flags like abnormally high click-through rates with low conversion, traffic from suspicious geos, or inconsistent device/browser data. Networks offering integrated fraud prevention suites are a major advantage.

Q5: Can I use the same creatives across different networks?
A: You can use similar themes, but always A/B test creatives for each network. Performance can vary drastically based on the format and audience. A push notification creative will differ from a native ad. Optimize separately for each platform.

Q6: Which ad format converts best for iGaming?
A: There’s no single winner. It depends on the goal:

Push Notifications: Excellent for retargeting and time-sensitive offers.

Native Ads: Great for top-of-funnel consideration and attracting informed players.

Pre-Roll Video: Highly engaging for showcasing game visuals and brand personality.

Display Banners: Effective for direct-response offers when placed on highly relevant sites.

Q7: How long does it take to see results from an iGaming ad campaign?
A: You can see initial traffic and click data within hours. However, to judge true profitability, you need to track through to deposits and player LTV, which can take 30-60 days. Start with a learning period of 1-2 weeks to gather enough data for meaningful optimization.

Q8: As a new brand, should I start with one network or multiple?
A: Start with one network that aligns with your primary goal. Master it—learn its optimization tools, build your whitelist, and find a winning creative/offer combination. Once you have a profitable baseline campaign, then consider adding a second network to scale or test a new format/channel. Spreading a small budget too thin across multiple networks is a common mistake.

In the competitive arena of online casinos, sportsbooks, and betting platforms, connecting with high-value players is the ultimate goal. Yet, for iGaming operators and affiliates, advertising presents a unique challenge. Mainstream ad networks often impose strict restrictions, leaving premium gambling brands searching for specialized, high-performance solutions. That’s where dedicated iGaming ad networks come in, platforms engineered to navigate regulations, target high-intent audiences, and deliver measurable ROI.

This in-depth guide explores the top seven iGaming ad networks that dominate the market. Whether you’re a casino operator, a sportsbook, an affiliate marketer, or a burgeoning betting brand, these networks provide the tools, traffic, and trust needed to scale your user acquisition profitably.

What is an iGaming Advertising Network?

An iGaming Advertising Network is a specialized technology platform that connects advertisers (casinos, sportsbooks, affiliate marketers) with publishers (websites, apps, social media influencers) that have inventory friendly to gambling and betting content.

Think of it as a curated marketplace. Unlike general ad networks (like Google Display Network), these platforms are built with the specific legal, creative, and targeting needs of the gambling industry in mind.

Key Components:

Advertisers: iGaming brands buying ad space to acquire new players or promote offers.
Publishers: Website owners, app developers, and content creators in niches like sports news, fantasy sports, poker strategy, or financial trading (where audience overlap is high) who have agreed to run iGaming ads.
The Network Platform: The technology that facilitates the auction, delivery, tracking, and optimization of ads. It handles billing, reporting, and often provides anti-fraud measures.

Why Can’t You Just Use Google or Facebook?
Most mainstream networks have stringent gambling advertising policies. They may completely prohibit it, restrict it to specific licensed regions, or severely limit targeting and ad formats. iGaming ad networks exist to fill this void, offering a 100% compliant environment for this vertical.

The Top 7 Best iGaming Ad Networks

1. CliqBetter Ad Network

CliqBetter Ad Network has rapidly established itself as a top-tier, premium solution built explicitly for the nuanced needs of the iGaming industry. Engineered for sportsbooks, casinos, affiliates, and established betting brands, CliqBetter focuses on quality over quantity, ensuring every impression counts.

Key Features & Why It Tops Our List:

100% iGaming-Friendly Inventory: This is the core differentiator. CliqBetter operates entirely within the iGaming ecosystem, eliminating the risk of account bans or policy violations common on generalized networks. You gain access to a vetted, premium network of publishers and apps focused on gambling, sports, and entertainment.
Access to High-Intent Players: CliqBetter’s strength lies in its sophisticated targeting and traffic sourcing. It goes beyond basic demographics to reach users actively demonstrating interest in betting and casino games, significantly boosting conversion potential and lowering acquisition costs.
Real-Time Optimization & AI-Driven Bidding: The platform leverages advanced machine learning to optimize campaigns on the fly. It automatically adjusts bids, targets the best-performing placements, and reallocates budget to maximize conversions, deposits, and first-time player value.
Transparency & Advanced Tracking: Offering full-funnel visibility, CliqBetter provides detailed analytics on user journeys. With robust postback integration and advanced tracking capabilities, advertisers can measure true lifetime value (LTV) and optimize for long-term profitability.
Multiple Ad Formats: Supports a full suite of high-impact formats including native ads, display banners, pre-roll video, and push notifications, allowing for integrated, cross-channel campaigns.

Best For: Established iGaming operators and ambitious affiliates seeking premium, brand-safe traffic with sophisticated optimization and a fully compliant environment.

2. PropellerAds

A giant in the ad tech space, PropellerAds offers extensive reach with a strong focus on push notifications, native ads, and pop-under formats. Its self-serve platform is user-friendly and provides access to a massive global inventory.

Strengths: Huge volume of traffic, excellent for scaling campaigns quickly. Advanced targeting options by device, browser, OS, and location. Strong performance in tier-2 and tier-3 geographies.
Considerations: While iGaming-friendly, it’s a general network, requiring careful publisher whitelisting/blacklisting. The sheer volume can sometimes dilute quality if not managed tightly.
Best For: Advertisers looking to scale volume campaigns and who have the expertise to meticulously optimize whitelists for iGaming verticals.

3. MGID

MGID is a global native advertising platform that excels at blending promotional content seamlessly into publisher sites. For iGaming, this offers a less intrusive, highly engaging way to attract users.

Strengths: Premium native ad placements on thousands of reputable news and content sites. Powerful content recommendation widgets that drive high-quality traffic. Strong anti-fraud protection.
Considerations: Success heavily relies on creating compelling ad creatives (thumbnails and headlines) that mimic organic content. Primarily focused on the top-of-funnel awareness and consideration stages.
Best For: Brands focusing on content marketing and native advertising strategies to build credibility and attract users in the research phase.

4. Adsterra

Adsterra is a popular performance-driven network known for its high CPM rates for publishers and a wide array of ad formats. It has a dedicated iGaming vertical and offers direct deals with top gambling-focused publishers.

Strengths: Diverse ad formats including Social Bar, direct links, and native banners. Relatively easy approval process for iGaming offers. Offers a hybrid payment model (CPA/CPM/CPC).
Considerations: The quality of traffic can vary; rigorous split-testing and optimization are mandatory. The interface, while functional, is less polished than some premium competitors.
Best For: Affiliates and mid-sized operators testing multiple formats and looking for a flexible, all-in-one network to complement their traffic mix.

5. Zeropark

Zeropark specializes in buying traffic directly from domain owners (domain traffic) and through redirects. This provides unique opportunities to capture users with expired domains or type-in traffic, often at a lower cost.

Strengths: Access to unique, high-intent domain and redirect traffic. Very granular targeting options, including by ISP and connection type. Powerful rule-based automation for optimization.
Considerations: The traffic type requires specific expertise to navigate and filter effectively. Can have higher volatility compared to standard display networks.
Best For: Advanced media buyers with the skills to analyze and filter unique traffic streams for arbitrage opportunities in iGaming.

6. ExoClick

A veteran in the performance space, ExoClick boasts one of the largest inventories globally, with a historical strength in adult traffic and in-stream video. It has adapted successfully to serve mainstream and iGaming verticals.

Strengths: Massive volume, particularly for video pre-roll and display formats on entertainment sites. Deep expertise in monetizing adult traffic, which can be a lucrative niche for certain casino offers.
Considerations: The platform’s primary inventory may not be suitable for all brand-sensitive operators. Requires careful zoning and targeting to isolate iGaming-ready audiences.
For: Experienced buyers not afraid to navigate a vast marketplace and those specifically targeting the entertainment and adult-traffic segments for casino campaigns.

7. RichAds

RichAds has carved a strong niche with its high-quality push notification traffic and proprietary Clickunder format (a less intrusive alternative to pop-ups). It’s known for its transparency and verified user base.

Strengths: Consistently high-quality push traffic with detailed targeting. The Clickunder format often delivers strong conversion rates for iGaming. Transparent pricing and a user-friendly interface.
Considerations: Inventory volume, while growing, is smaller than giants like PropellerAds. Primarily focused on push and Clickunder, offering less variety in native or display.
Best For: Advertisers who want to leverage push notifications and innovative formats with a focus on transparency and direct-response performance.

How to Get the Most Out of Your iGaming Ad Campaigns

Choosing a network is just the first step.

Optimization is where profits are made or lost. Follow this strategic playbook:

1. Pre-Launch

Define Clear KPIs: Move beyond clicks. Focus on Cost per First Time Deposit (CPFTD), Deposit Amount, and ultimately, Player Lifetime Value (LTV). Align your network’s tracking with your internal systems.
Know Your Player Avatar: Demographics are just the start. Understand their motivations (thrill-seeking, social casino, sports fandom), preferred games, and spending habits. Tailor creatives and offers to this avatar.
Craft Irresistible, Compliant Creatives: iGaming creatives must be compelling while adhering to regional regulations (e.g., “Play Responsibly” tags). Use high-energy visuals for slots, strategic imagery for poker/sports betting. A/B test everything—headlines, CTAs, bonus amounts.

2. Launch & Optimize

Start Small, Then Scale: Launch campaigns in 3-5 of your top-priority publisher placements or geo-targeted zones. Do not spend your entire budget on day one.
Bid Strategy: Begin with manual CPC/CPM bids to gather data, then leverage the network’s AI optimization (like CliqBetter’s) to shift towards CPA/ROAS goals as performance data accumulates.
The Rule of Blacklists & Whitelists: This is critical. Continuously analyze performance reports. Immediately blacklist underperforming or fraudulent publishers. Build a “whitelist” of top-performing sites and create direct, high-priority campaigns for them.
Landing Page Alignment: Your ad creative and offer must perfectly match the landing page. Any disconnect murders conversion rates. Ensure mobile load times are under 3 seconds.

3. Advanced Tactics for Scale & Profit

Sequential Retargeting: Use the network’s capabilities to re-engage users who clicked but didn’t deposit with a follow-up offer (e.g., “Your 200% Bonus is Still Waiting!”).
Seasonal & Event-Based Targeting: Capitalize on major sports events (Super Bowl, World Cup), holidays, or new game releases. Prepare creatives and budgets in advance.
Creative Fatigue Management: Rotate your ad creatives every 7-10 days to avoid banner blindness. Networks with AI optimization can help automate this.
Negotiate Direct Deals: Once you identify superstar publishers through a network, approach them for a direct media buy. This often yields better rates and placement control.

Choosing the Right iGaming Ad Network

Selecting the ideal network depends on your campaign goals, expertise, and budget:

Traffic Quality & Intent: Does the network specialize in high-intent users (like CliqBetter) or broader volume?
Format & Funnel Stage: Are you targeting top-of-funnel (MGID), mid-funnel push (RichAds), or direct-response conversions (CliqBetter, PropellerAds)?
Transparency & Control: Does the platform offer detailed reporting, whitelisting, and anti-fraud measures?
Expertise Required: Some networks (Zeropark) demand advanced media buying skills, while others offer managed services or simpler interfaces.
Compliance & Safety: Ensure the network explicitly welcomes iGaming and has measures to protect your brand.

Conclusion

The right iGaming ad network acts as a force multiplier, turning your advertising budget into a stream of loyal, depositing players. While networks like PropellerAds and Adsterra offer vast scale, and specialists like MGID excel in native, the premium, focused approach of CliqBetter Ad Network makes it the standout choice for brands prioritizing high-intent players, real-time AI optimization, and a 100% compliant environment.

Ready to level up your iGaming user acquisition? Start by defining your target player profile and campaign KPIs. Then, test one or two networks from this list that align closely with your strategy. Often, a hybrid approach—using a premium network like CliqBetter for core conversions supplemented by a volume network for awareness—yields the most sustainable, profitable results.

iGaming Ad Networks: Frequently Asked Questions (FAQ)

Q1: Are iGaming ad networks legal?
A: The networks themselves are legal technology platforms. However, the legality of advertising iGaming services depends entirely on the jurisdiction of the advertiser, the publisher, and the end-user. Reputable networks (like CliqBetter) enforce geo-targeting and require advertisers to provide licenses for regulated markets. It is the advertiser’s ultimate responsibility to comply with all local laws.

Q2: What’s the typical minimum budget to start?
A: This varies widely. Some self-serve networks like PropellerAds or Adsterra may allow you to start with a few hundred dollars. Premium networks with managed services might require a minimum monthly commitment of $5,000-$10,000+. Always check with the network’s account managers.

Q3: What’s the difference between CPI, CPA, and CPM in iGaming?
A:

CPM (Cost per Mille): You pay per 1,000 impressions. Best for brand awareness.
CPI (Cost per Install): You pay for each app install. Common for casino apps.
CPA (Cost per Action): The gold standard. You pay for a specific, valuable action like a user registration, first deposit, or a qualified lead. Networks like CliqBetter optimize for this.

Q4: How do I prevent ad fraud in iGaming campaigns?
A: Choose networks with strong anti-fraud technology. Use whitelists meticulously. Monitor for red flags like abnormally high click-through rates with low conversion, traffic from suspicious geos, or inconsistent device/browser data. Networks offering integrated fraud prevention suites are a major advantage.

Q5: Can I use the same creatives across different networks?
A: You can use similar themes, but always A/B test creatives for each network. Performance can vary drastically based on the format and audience. A push notification creative will differ from a native ad. Optimize separately for each platform.

Q6: Which ad format converts best for iGaming?
A: There’s no single winner. It depends on the goal:

Push Notifications: Excellent for retargeting and time-sensitive offers.
Native Ads: Great for top-of-funnel consideration and attracting informed players.
Pre-Roll Video: Highly engaging for showcasing game visuals and brand personality.
Display Banners: Effective for direct-response offers when placed on highly relevant sites.

Q7: How long does it take to see results from an iGaming ad campaign?
A: You can see initial traffic and click data within hours. However, to judge true profitability, you need to track through to deposits and player LTV, which can take 30-60 days. Start with a learning period of 1-2 weeks to gather enough data for meaningful optimization.

Q8: As a new brand, should I start with one network or multiple?
A: Start with one network that aligns with your primary goal. Master it—learn its optimization tools, build your whitelist, and find a winning creative/offer combination. Once you have a profitable baseline campaign, then consider adding a second network to scale or test a new format/channel. Spreading a small budget too thin across multiple networks is a common mistake.

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