Top 6 Ideas For Creating High-Converting Gambling Ad Creatives
There are many different approaches to making the best gambling ad creatives, and we have collected the most effective ones for you:
- Personalization.
When you address a person directly, the impression of personalization is created, and even the most skeptical user may become interested in a potential winning. Such creatives work well for push ads because the user receives a personal notification.
- Win-Win Game.
Show that your offer is different, you can use various exclusive bonuses. For example, a “win-win lottery”, shall work as everyone loves gifts!
- Storytelling.
One of the most popular techniques is telling the story of an ordinary man who won. It is crucial to illustrate such creative with an appropriate image to gain the user’s trust. Use names from the desired GEO, for example, lifeguard Joe from New Jersey.
- Call to action.
Mark both visually and in writing what exactly you want from the user. Use the imperatives! You can also emphasize urgency to create exclusivity. To do this, make use of “today”, “just now”, etc.
- Ask questions.
Focus on the issues that may potentially interest your audience, most often it is a desire to make money quickly. Immediately provide an answer to the question on your push ad campaign.
- “How to …?”
When you use such a header, it’s guaranteed that you’ll get a high CTR. The thing is that such questions promise a person some education and, accordingly, arouse strong interest.
Important: If you want to segment the audience by gender, you can use more specific creatives for gambling. For example, men will be most interested in photos of attractive women who surround the winner of an online game.
And women are more likely to click on a push ad about the story of a successful housewife who has hit a big jackpot in a casino.
Another converting approach is to show happy people who enjoy their winning.
If you don’t have the time or opportunity to make creatives yourself, contact our gambling ad experts at Wealth Ideas and they will create them for you.