Top 20 Best Digital Marketing Tools You Need To Be Using Now
Have you ever wondered what digital marketing tools and software successful businesses use to get ahead? The answer is that 60% of marketers use two or more analytics tools at any given time and about 86% of them said that metrics are “extremely” important in driving business decisions.
With that said, many beginner marketers struggle with digital marketing because, to succeed, it takes a solid strategy, good project management skills, and the best tools.
Want to beat the competition by having an efficient marketing process? Check out these digital marketing tools and software that can help you get the most out of your content marketing.
Customer Research Tools
Wufoo (Surveys)
Wufoo allows users to build awesome forms without any knowledge of coding using the drag-and-drop method.
With its custom branding features, you can add your logo and brand elements straight into your form.
The free version of Wufoo allows you to create basic forms and collect limited information, including creating up to 5 forms with up to 10 fields. It is also limited to 100 entries each month.
The paid versions allow you to add your branding and collect more data.
Answer the Public
Answer The Public uses data from search engines such as Google and then exposes every useful question or phrase asked by users that includes your keyword.
Answer The Public has a free version that allows you to search a few keywords a day. However, they do have premium plans for the more advanced marketer.
Topic / Keyword Research Tools
The HOTH’s Google Keyword Planner Tool
The HOTH Google Keyword Planner Tool is a free keyword research tool that is powered by SEMrush. It helps you find high-volume terms and phrases that are directly related to your target keywords. All you need to do is enter your keyword or phrase and get started with your research.
Ahrefs
Ahrefs can be used to analyze your competitors and do keyword research to find topics to write about.
Their content index contains over 1 billion pages and they discover 1.8 million new pages each day. Their content explorer (which is similar to Buzzsumo) allows you to quickly discover competitor content by typing in keyword phrases. The results include social share counts, backlinks, and organic traffic data for each article.
Ahrefs also has a keyword explorer that marketers can use to conduct keyword research for their marketing platform. Their crawler has indexed over 7.5 billion keywords and their tool shows estimated search volume and other suggested keyword phrases.
Buzzsumo
Using Buzzsumo, allows you to enter a keyword phrase and pull up a list of articles that got shared heavily on social media. You can dig into each article’s data and see who linked to it and shared it. You can then use article topics that you found on Buzzsumo as inspiration for your article ideas.
Spyfu
With SpyFu you can search for any domain and see every place they are registered on Google. Every keyword that they are associated with or bought on Google Ads. You can also see every organic rank and every ad variation within the last 15 years!
By using SpyFu you can search through your competition, and download their PPC keywords with no download limits. You can also see how many clicks they get and how much they pay for each keyword.
Top 20 Best Digital Marketing Tools You Need To Be Using Now