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Pre-landing Page Examples For Top 5 Leading Verticals

#1 · August 17, 2024, 2:46 pm

Quote from wealthideas on August 17, 2024, 2:46 pm
In this post, we will show some examples and approaches of pre-landers used in marketing for the top 5 verticals.

Note, that prelanding pages for verticals might vary in terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for the following 5 marketing verticals:

E-Commerce;

Gambling;

Sweepstakes;

Nutra;

Gaming;

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea of how easy it is to purchase; and demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such pre-landers contain a listing of the most interesting products, sometimes paired with a big banner ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; and show how many bonuses and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz-oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra ads, pre-landers serve the purpose of showing a science-based approach behind the distribution. Such pages advertise by illustrating how much research is put into the development of the product and cover all the questions people might have about it in advance. This approach builds trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide the credentials of the specialists, and simply touch related topics on physiology so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; and to make users interested in the gameplay.

For advertising gaming, the pre-landers show a simple depiction of the game that is considered to perform the best. Users must get the idea of how entertaining unique or advanced the game is, but make sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented in a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

Conclusion

Pre-landers serve the purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also, pre-landers are open to experimenting with advertising approaches, as the more diverse the hook is, the higher the chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the advertising industry by these examples, you can consider utilizing them in your ad campaigns.

We at Wealth Ideas approve of using pre-landing pages for ad campaigns, since they help provide a boost in performance. Also, we’ve partnered with platforms that are capable of running ads with full addition on push ads, pop ads, in-pages, direct click, and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from our quality traffic!

In this post, we will show some examples and approaches of pre-landers used in marketing for the top 5 verticals.

Note, that prelanding pages for verticals might vary in terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for the following 5 marketing verticals:

E-Commerce;
Gambling;
Sweepstakes;
Nutra;
Gaming;

1. E-Commerce

E-Commerce pre-landing page example in the affiliate marketing

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea of how easy it is to purchase; and demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such pre-landers contain a listing of the most interesting products, sometimes paired with a big banner ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

2. Gambling

Gambling pre-landing page example in the affiliate marketing

Gambling free-spin pre-landing page example in the affiliate marketing

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; and show how many bonuses and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz-oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

Nutra research pre-landing page example in the affiliate marketing

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra ads, pre-landers serve the purpose of showing a science-based approach behind the distribution. Such pages advertise by illustrating how much research is put into the development of the product and cover all the questions people might have about it in advance. This approach builds trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide the credentials of the specialists, and simply touch related topics on physiology so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

Gaming niche pre-landing page example in the affiliate marketing

The purpose of the pre-landing page: to show the graphics in all its glory; and to make users interested in the gameplay.

For advertising gaming, the pre-landers show a simple depiction of the game that is considered to perform the best. Users must get the idea of how entertaining unique or advanced the game is, but make sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented in a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

Conclusion

Pre-landers serve the purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also, pre-landers are open to experimenting with advertising approaches, as the more diverse the hook is, the higher the chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the advertising industry by these examples, you can consider utilizing them in your ad campaigns.

We at Wealth Ideas approve of using pre-landing pages for ad campaigns, since they help provide a boost in performance. Also, we’ve partnered with platforms that are capable of running ads with full addition on push ads, pop ads, in-pages, direct click, and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from our quality traffic!