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How to Run an Effective Push Notification Ad Campaign

To run push notification ads, you need a specific set of tools: a tracker, a domain, a designer, a layout designer, and an advertising network. These tools are important for running ads, especially for marketers who use push traffic. Using this set of tools can help you save a lot of money compared to using outdated methods, proxies, or multiple accounts.

However, not everyone is capable of effectively putting together and using all these components correctly. It’s common to make the mistake of choosing a tracker without considering how quickly it updates the statistics, which can result in wasting your advertising budget. Similarly, some people spend $150 on a domain when a $10 domain would be sufficient for the advertising campaign.

It’s also easy to come across someone who claims to be an expert but delivers a poorly designed landing page. Additionally, while it might seem simple to send a few thousand bots to an offer through an unverified advertising network, in reality, it’s more complicated than it seems at first.

What Tools Do You Need to Run Push Notification Ads?

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Our team has a lot of experience in working with push notifications — we have personally encountered all of these situations. Today, our team will share some valuable insights that can help affiliates save time, money, and frustration. If you’re interested in learning how to select high-quality tools, hire the right freelancers, and effectively launch an advertising campaign using push notifications, then this article is perfect for you.

Tracker

Where to find: Google search engine, affiliate forums, and chat groups.

A tracker is an essential tool for working with push notifications. It tracks conversions, distributes traffic, and provides valuable information about incoming leads such as their IP, GEO, device, platform, and more. This information is crucial for optimizing advertising campaigns and directing investments where they are most likely to yield results.

With a lot of trackers available on the market, it’s easy to feel overwhelmed with options. To make the right choice, let’s first consider the type of tracker. There are cloud-based trackers and server-based trackers.

  • Cloud-based trackers: Cloud-based trackers are suitable for working with small volumes of traffic from around the world. These solutions typically have a limited event threshold, often up to 100,000 events during the testing phase. Anything beyond this limit may incur additional charges. On average, the monthly cost for a cloud-based tracker is around $30.
  • Server-based trackers: Server-based trackers are a great option for advertising campaigns targeting specific regions with a high volume of audience flow. These trackers have servers located in specific GEOs, allowing them to handle user influx from nearby areas more effectively. Generally, there are no event restrictions with server-based trackers, but the costs involve purchasing and installing servers on-site. Typical monthly costs for a server-based tracker start at $90.

How to Run an Effective Push Notification Ad Campaign

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