Chile is a country with a pretty prosperous population. It has the fastest internet in Latin America, with 80% of the population being active internet users. This makes it an attractive market for online gambling. In this article, we will examine effective approaches for promoting online gambling in Chile.
Analyzing successful ad creatives for the Chilean market
Many marketers drive traffic using push notifications. This ad format has flexible creative requirements, allowing us to reach a large audience in Chile. However, to maximize results, proven creative strategies tailored to the Chilean market should be used. Here are some popular approaches that tend to perform well.
Casino brands and slots
Gambling has a long history in Chile. The country’s first casino was legalized back in the 19th century. Over time, attitudes towards gambling evolved. In 2005, a new law was passed permitting casinos to operate after obtaining a license from the Chilean Casino Superintendency.
In 2022, a new bill was introduced to regulate online gambling.
There are now several dozen major land-based casinos operating in Chile. Chileans are familiar with these major casino brands and with popular slot machine games. As a result, featuring the logos of well-known casinos and images of slot machines directly in creatives tends to perform well in push notification campaigns aimed at the Chilean market.
https://www.wealth-ideas.com/how-to-run-an-effective-gambling-ad-campaign-in-chile/
Chile is a country with a pretty prosperous population. It has the fastest internet in Latin America, with 80% of the population being active internet users. This makes it an attractive market for online gambling. In this article, we will examine effective approaches for promoting online gambling in Chile.
Analyzing successful ad creatives for the Chilean market
Many marketers drive traffic using push notifications. This ad format has flexible creative requirements, allowing us to reach a large audience in Chile. However, to maximize results, proven creative strategies tailored to the Chilean market should be used. Here are some popular approaches that tend to perform well.
Casino brands and slots
Gambling has a long history in Chile. The country’s first casino was legalized back in the 19th century. Over time, attitudes towards gambling evolved. In 2005, a new law was passed permitting casinos to operate after obtaining a license from the Chilean Casino Superintendency.
In 2022, a new bill was introduced to regulate online gambling.
There are now several dozen major land-based casinos operating in Chile. Chileans are familiar with these major casino brands and with popular slot machine games. As a result, featuring the logos of well-known casinos and images of slot machines directly in creatives tends to perform well in push notification campaigns aimed at the Chilean market.
How to Run an Effective Gambling Ad Campaign in Chile
