How to Run a Successful Gambling Advertising Campaign in Australia
Australia’s deep ties to gambling are well-known, so it would be a shame not to discuss it. In 2022, Australians lost AU$ 11.4 billion on slots, equal to US$7.73 billion. So in other words, there’s money to spend and Australians love spending it on gambling.
In this article, we’ll analyze data from spy services and insights from colleagues driving gambling traffic via push notifications with our fully managed gambling ad service. Let’s look at which creatives may increase CTR and conversion for your campaigns.
Features of gambling campaigns for Australia
Australia is renowned for its affection for gambling. Residents spend an average of $1,300 per year on gambling with their tastes varying from poker and sports betting to slots and horse racing. The geo carries a huge potential for marketers who will go ahead and research and use the right ad creatives to acquire traffic. Let’s look at basic ad creative principles used in our network for this region.
How to Run a Successful Gambling Advertising Campaign in Australia