How to Leverage Native Advertising for Online Gambling Promotions
The effectiveness of native ads for Gambling and Betting promotion is hardly covered in the affiliate marketing industry. But how reasonable is that?
What if native traffic becomes one of the most effective tools for online casinos and sportsbook promotion? Let’s figure it out!
In this article, we will overview the place of native ads for iGaming promotion, popular GEOs, and approaches, along with providing useful tips on advertising with native ads!
Why you should consider native ads to promote Gambling
The entire 2023 online Gambling industry has been showing extreme growth, followed by a decade of evolution. The global iGaming market is valued at $88 billion by 2023, and about $125 billion by 2030, with an annual growth rate of 9%!
Thus, the field seems more and more attractive for entrepreneurs. But with such extreme growth, the industry gets fiercely competitive, along with an arms race for better advertising and retention approaches.
Is there a way to enter the field and handle the competition? Try native ads to promote online casino and betting brands!
Native advertising, or native ads — is an ad format that gets integrated into the website content it’s placed as seamlessly as possible. Unlike banners, native ads don’t annoy users and can be easily recognized as non-advertising content worth paying attention to.
Native ads are a very efficient tool that allows for the promotion of offers avoids banner blindness, AdBlock filters, and shapes positive brand recognition.
The native traffic payout model is CPC (cost per click), which means that every click on the ad is paid for.
To get the maximum out of promoting Gambling via native traffic it’s required to know exactly why this ad format is so effective for this niche. As for the beginning of 2024, there are already positive tendencies that will play in favor of native traffic in Gambling and Betting.
Let’s take a look at them!
1. Legal regulations of online Gambling and Betting activities
As for the past couple of years, the online Gambling industry slowly but surely goes legal all around the world. Every year new regulations are being introduced, allowing Gambling and Betting even in those regions where such activities were prohibited for a long time.
For example, in 2023 the United Arab Emirates established a new regulatory body facing the upcoming Gambling legislation in the country. After the legalization, it is expected that the United Arab Emirates will earn about $6.6 billion a year, which will make the region one of the most promising and profitable in the world!
How to Leverage Native Advertising for Online Gambling Promotions