How to Launch Online Gambling Campaigns on Popunder Ad Network
Promoting online Gambling offers via popunders is quite popular and commonly used by affiliate marketers. But are pop ads really that effective to promote online casinos and sportsbooks? Let’s find out!
We will share why you should consider popunder ads for online Gambling promotion, what GEOs are the most converting on this ad format and niche, along with providing tips on best practices while launching pop ads campaigns!
Why you should consider promoting online Gambling offers via popunders?
Popunder, pop ads, or clickunder — is a new window that opens below the initial page, a user is on. The popunder ad appears due to a user’s click on a special script on a publisher’s site. The new window that ‘popped’ contains a landing or prelanding.
Let’s get over the main reasons why you should consider utilizing pop ads for promoting online Gambling and Betting offers.
The main reasons are:
No restrictions on landing page content
Many traffic sources set tight limitations on advertising online casinos and sportsbooks, for example, Google and Facebook. This turns into a constant pain for marketers who advertise on those platforms. But for pop ads there are no restrictions, as prelanding or landing pages might present any content.
Easy to start a campaign on
Popunder ads are one of the easiest ad formats to master. The only things required are a converting landing or prelanding page since they are the only creative, and basic targeting parameters. Even a marketer who comes across this ad format for the time will take minutes to get their first ad campaign launched.
Affordable bids with wide GEO coverage
You can start a popunder campaign on almost any GEO at a relatively low price. For example, at RichAds ad network there are over 200 GEOs to start a pop ads campaign. The CPM bid starts from $0.5 for Tier 3, and from $1 for Tier 1.
Top GEOs to run pop ads for Online Gambling and Betting offers
The most profitable GEOs to launch popunder campaigns promoting online casinos and sportsbooks are considered to be Tier 2 and Tier 3 regions.
If specified, the best performance of pop ads resulting in high conversions for Online Gambling offers has been noticed in Brazil, Argentina, and Peru. Recently Brazil has finally approved a regulatory law for online Gambling and betting, so such companies can operate legally within the country if given the licence. Also, the Asian region is worth mentioning, as the Philippines, India, and Indonesia bring really good conversions on online Gambling offers promoted with pop traffic.
Without any doubt, the most interest is in Tier 1 GEOs — the USA possesses about 58 million active gamblers, along with Germany and Great Britain with 29 million each. Anyway, these GEOs might suit more experienced marketers, who have more expertise, and target audience knowledge and have been working with online Gambling traffic along with pop ads advertising for some time.
Top GEOs to promote iGaming offers via pop ads network
Pop ads network has been providing marketers with the opportunity to run popunder campaigns for online casinos and sportsbooks for many years. We’ve had a look at our past campaign data and figured out what GEOs convert the best for pop ads in this niche. Let’s have a look!
- USA;
- Indonesia;
- Vietnam;
- Brazil;
- Bangladesh;
- India;
- Thailand.
Best Approaches to create popunder landings for iGaming offers
The most important part of any popunder campaign is a landing page, sometimes sequenced with a prelanding. They serve as the only creative required, and provide campaigns with the most conversions, as they encourage users to complete targeting actions such as registering or depositing. Some CPA networks might provide you with a landing page for the offer.
Now we will have a look at the two most popular and effective popunder creative-making approaches for online casino and sportsbook promotion.
1. Prelanding + landing
Prelanding page — is an interactive page serving as a mid-stage between the initial page the user was on, and the landing page with the actual offer.
Usually, it contains a ‘fortune wheel’ or somewhat similar with a couple of free spins. As soon as they’re up the user is given the offer to take their prize or a bonus, and if agreed — they get redirected to the landing page to register or make a deposit. This approach is effective as it gives gamblers the feeling of wins and prizes they might easily get.
2. All-in-one landing page
Popunder traffic can be utilized with an all-in-one landing page, on which users will get redirected right away. There, users usually get shown the bonuses they will get after registering, and the registration form below.
The bonuses must be clear and comprehensive, along with a simple registration form, for example by email or a phone number. Otherwise, there’s a great chance of confusing a potential client by overwhelming them with info, thus scaring them away!
Worth mentioning, that popunders — are a very aggressive ad format, so the landing page must be simple and light enough for users to get to see the offer! If the page loads fast and shows the important first, it is more likely for the potential clients to catch the main offer before they close it in a hurry.
Tips to set up a profitable pop ads campaign for online Gambling offers
Handling the setup and launch of a popunder or clickunder campaign is not that hard. Nonetheless, there are things that if followed might bring better results while promoting not only online Gambling but also other verticals.
Let’s go over the main things to consider while launching a pop ads campaign.
What to consider while starting a popunder campaign for iGaming:
Check if the landing page is properly localized
The landing page is what brings results and conversions to your pop ads campaign, thus it must be preserved so that users don’t run into obstacles while exploring it for the first time. Make sure the online casino or sportsbook site you’re about to advertise is properly translated into the needed language and provides all the popular payment methods in the targeted region.
It’s very important to pay attention to page loading speed because no one would wait for the ad to show even extra seconds. So it’s recommended that the page should weigh no more than an optimal 200 KB and the server is located closest to the users. To get a suitable server connection, it is recommended to use CDN or VPS, such as CloudFlare. For a free hosting domain you can look up TimeWeb.
Choose the optimal CPM bid
To get a proper traffic volume for the selected GEO and targeting parameters, the right CPM (cost per mile) bid must be set, which is how much you pay for 1000 impressions. If your bid is too high, you’ll run out of budget pretty quickly, and won’t get enough data to analyze the audience. If you set it too low, there’s a chance that you won’t get any traffic at all!
- Start off Premium traffic sources
In pop ad network all traffic sources are divided into four groups: Premium, Standard, Renatant, and New. Premium traffic sources are the sources that perform the best on any vertical offer and will bring you the first results and conversions. They’re perfect to test your campaign and adjust parameters, while turning on the rest groups is handy for scaling campaigns.
- Optimize your popunder campaign with the platform’s features
Both analysis and optimization of your popunder campaign play a very important role in its success, as you add the most converting sources in whitelists, and the non-converting to blocklists. But doing it manually is very boring work.
Start profitable pop ads campaigns for online Gambling With Wealth Ideas
Popunder traffic is one of the most effective ways to promote online Gambling offers and the iGaming niche in general. Simplicity and enormous traffic volumes allow pop ads to reach every bit of the audience and bring profits every time.
We consider pop ads as the future of online Gambling traffic advertising. So we suggest you don’t wait for too long before launching your first pops campaign, which you can do right now with us!