Please or Register to create posts and topics.

How To Get Approval From Facebook To Run Gambling Ads

Facebook Inc. is one of the world’s most valuable companies. It owns Facebook, Facebook Messenger, WhatsApp and Instagram. Each one of these apps is one of the world’s top five most downloaded and each has over a billion users. It’s fair to say that if your brand isn’t visible on Facebook or its associated apps, it won’t get much traction.

Facebook and online gambling

As an American corporation, Facebook is understandably cautious about being involved in any form of online gambling, either in the USA or overseas. Shockwaves from US legislation introduced in 2006 (UIGEA) which effectively made all online gambling illegal in the USA, continue to reverberate to this day. Large US corporations remain extremely nervous about promoting any form of online gambling.

Getting approval from Facebook to advertise a gambling product

If you are advertising competitions, draws, or any other type of gambling product on Facebook, you will likely be asked to apply for advance approval of your advertising account. The process involves completing the Online Real Money Gaming (“RMG”) Application form and the Facebook RMG Questionnaire.

How To Get Approval From Facebook To Run Gambling Ads

Scroll to Top
Share via
Copy link