Quote from wealthideas on September 3, 2024, 2:11 pm
If you’re looking for a different place to advertise, consider giving Telegram a shot. It’s a fantastic platform to connect with a financially stable audience and promote various products and services, including affiliate marketing offers. This messaging platform has become pretty popular, boasting over 800 million monthly visitors.
In this article, we’ll explore the ins and outs of advertising on Telegram. We’ll cover the important factors to consider before you choose to advertise on Telegram, how to identify Telegram channels to advertise in, and the metrics you should pay attention to when choosing channels.
We shall give you an idea of what it might cost to advertise on Telegram and share with you the most convenient way to automate the ad setup process through Telegram advertising marketplaces.
Factors to consider when advertising on Telegram
When you’re advertising on Telegram, there are some important things to think about, like who you’re trying to reach (target audience), which channels are a good fit, the statistics for those channels, how people interact, how well your ads are doing, and, of course, what your ad is saying.
Let’s break these down one by one.
The target audience
Understanding your target audience on Telegram is not merely a preliminary step; it’s the foundation of a successful advertising campaign. Develop a full customer avatar/ profile, considering demographics, interests, and purchasing behavior.
To come up with the right target audience, you need to ask yourself the following questions:
Who are these individuals, and what are their interests?
How do they spend their day?
What is their education and income level?
How do they make purchasing decisions?
Which Telegram channels and topics might they subscribe to?
The key to success is delivering ads on Telegram that really speak to your intended audience, not just a broad group. For example, aim children’s products at young moms, promote marketing courses to freelancers and job seekers, and give discounts to those actively seeking ways to save money.
Search for Telegram channels that cater to your target audience. If you’re promoting dating or adult offers, don’t limit yourself to dating channels. Check out men’s channels covering hunting, fishing, cars, and entertainment too.
You can also segment your audience based on product features. For example, if you are promoting a VPN app, think about gamers, bloggers, affiliate marketers, movie enthusiasts, and other categories, instead of just going for “all Internet users.” Once you’ve got these segments, choose Telegram channels that fit well for launching your ads.
Creating a list of relevant channels
After detailed audience profiling, the next step is to create a list of relevant Telegram channels. Thoroughly examine each channel’s statistics using tools like Telemetr.me, TGStat, and similar platforms. Advertising marketplaces like Telega.in can also provide statistical information. Ensure that metrics are genuine and not inflated, as large Telegram channels often charge a higher rate for advertising.
Large Telegram channels typically feature at the top-ranking positions in catalogs and marketplaces. Advertising on such channels can be expensive but the potential reach is very big. You can always consider the top 20 channels on the list, but you’ll have to study and analyze them further before making a final decision.
Here are a few metrics to analyze:
Subscriber count: The number of subscribers indicates the potential reach of the channel.
Engagement rate (ER): Analyze how frequently subscribers engage with the content.
Posting frequency: Regular posting ensures an active channel with consistent content.
Views and subscription growth: Analyzing trends in views and subscriber growth provides insights into the channel’s popularity.
Contacting channel owners
If the channel statistics align with your campaign goals, reach out to the channel owner. Communication can be through the Telegram platform or any other communication platform. Inquire about costs, ad placement details, and ad creative recommendations. Document all agreed terms to prevent misunderstandings later on.
To optimize your ad placement, consider the best time to post based on your Telegram audience’s activity. Analyze when they are most active; for instance, humor-related channels might see more visitors in the evening after work, while business-related channels may get more attention during the workday.
Negotiate payment terms with channel owners; many prefer upfront payments, but there’s often room for negotiation.
Lastly, double-check everything before proceeding. Confirm that the ad is live, the administrator has set everything correctly, and the ad has been targeted to reach the intended audience.
Performance Analysis
We need to see how well our campaign is doing. This involves checking how many new people subscribed coming from the ads, the number of conversions, views, reactions, engagement, and the growth in different metrics like comments.
To track how effective our Telegram ad campaign is, we should consider the following Key Performance Indicators (KPIs):
Click-through rates: We want to track how many people who saw our ads actually visited our website.
Conversion from website visits to sales: After they visit the website, we want to track how many of them end up making a purchase.
Subscriber cost: This is calculated by dividing the advertising cost by the number of new subscribers through the ad.
If you’re looking for a different place to advertise, consider giving Telegram a shot. It’s a fantastic platform to connect with a financially stable audience and promote various products and services, including affiliate marketing offers. This messaging platform has become pretty popular, boasting over 800 million monthly visitors.
In this article, we’ll explore the ins and outs of advertising on Telegram. We’ll cover the important factors to consider before you choose to advertise on Telegram, how to identify Telegram channels to advertise in, and the metrics you should pay attention to when choosing channels.
We shall give you an idea of what it might cost to advertise on Telegram and share with you the most convenient way to automate the ad setup process through Telegram advertising marketplaces.
Factors to consider when advertising on Telegram
When you’re advertising on Telegram, there are some important things to think about, like who you’re trying to reach (target audience), which channels are a good fit, the statistics for those channels, how people interact, how well your ads are doing, and, of course, what your ad is saying.
Let’s break these down one by one.
The target audience
Understanding your target audience on Telegram is not merely a preliminary step; it’s the foundation of a successful advertising campaign. Develop a full customer avatar/ profile, considering demographics, interests, and purchasing behavior.
To come up with the right target audience, you need to ask yourself the following questions:
Who are these individuals, and what are their interests?
How do they spend their day?
What is their education and income level?
How do they make purchasing decisions?
Which Telegram channels and topics might they subscribe to?
The key to success is delivering ads on Telegram that really speak to your intended audience, not just a broad group. For example, aim children’s products at young moms, promote marketing courses to freelancers and job seekers, and give discounts to those actively seeking ways to save money.
Search for Telegram channels that cater to your target audience. If you’re promoting dating or adult offers, don’t limit yourself to dating channels. Check out men’s channels covering hunting, fishing, cars, and entertainment too.
You can also segment your audience based on product features. For example, if you are promoting a VPN app, think about gamers, bloggers, affiliate marketers, movie enthusiasts, and other categories, instead of just going for “all Internet users.” Once you’ve got these segments, choose Telegram channels that fit well for launching your ads.
Creating a list of relevant channels
After detailed audience profiling, the next step is to create a list of relevant Telegram channels. Thoroughly examine each channel’s statistics using tools like Telemetr.me, TGStat, and similar platforms. Advertising marketplaces like Telega.in can also provide statistical information. Ensure that metrics are genuine and not inflated, as large Telegram channels often charge a higher rate for advertising.
Large Telegram channels typically feature at the top-ranking positions in catalogs and marketplaces. Advertising on such channels can be expensive but the potential reach is very big. You can always consider the top 20 channels on the list, but you’ll have to study and analyze them further before making a final decision.
Here are a few metrics to analyze:
Subscriber count: The number of subscribers indicates the potential reach of the channel.
Engagement rate (ER): Analyze how frequently subscribers engage with the content.
Posting frequency: Regular posting ensures an active channel with consistent content.
Views and subscription growth: Analyzing trends in views and subscriber growth provides insights into the channel’s popularity.
Contacting channel owners
If the channel statistics align with your campaign goals, reach out to the channel owner. Communication can be through the Telegram platform or any other communication platform. Inquire about costs, ad placement details, and ad creative recommendations. Document all agreed terms to prevent misunderstandings later on.
To optimize your ad placement, consider the best time to post based on your Telegram audience’s activity. Analyze when they are most active; for instance, humor-related channels might see more visitors in the evening after work, while business-related channels may get more attention during the workday.
Negotiate payment terms with channel owners; many prefer upfront payments, but there’s often room for negotiation.
Lastly, double-check everything before proceeding. Confirm that the ad is live, the administrator has set everything correctly, and the ad has been targeted to reach the intended audience.
Performance Analysis
We need to see how well our campaign is doing. This involves checking how many new people subscribed coming from the ads, the number of conversions, views, reactions, engagement, and the growth in different metrics like comments.
To track how effective our Telegram ad campaign is, we should consider the following Key Performance Indicators (KPIs):
Click-through rates: We want to track how many people who saw our ads actually visited our website.
Conversion from website visits to sales: After they visit the website, we want to track how many of them end up making a purchase.
Subscriber cost: This is calculated by dividing the advertising cost by the number of new subscribers through the ad.
