All advertising requires careful consideration regarding how to reach your target audience best. Cannabis has further layers because, among all the factors, you must consider the legal context of where you are, differences in consumption habits, and differing attitudes and preferences towards weed.
As global attitudes towards cannabis become increasingly positive, legislation is following suit. Despite a sometimes-tricky legal landscape, the growing recognition of cannabis’ therapeutic and medicinal benefits lends to a projected global compound annual growth rate (CAGR) of 34.03% from 2023-2030. Not only do more people get to enjoy the plant, but the developing economy is generating valuable and actionable data to use when advertising cannabis.
CONSIDER THESE MARKETS WHEN ADVERTISING CANNABIS
As the weed economy develops worldwide, picking your geo target requires more attention to detail than other niches. As usual, consider the demographics that are likely to be interested in your products. Promoting a product to a market that doesn’t want or need it is counterproductive and a waste of your budget. More importantly, you must think about the regional laws around cannabis and the reality of how your audience would obtain your products.
Canadian Market
Oh, Canada, The Great White North. Even before its federal legalization, Canadians indulged in the leafy green. Since 2018, the social acceptability of all cannabis consumption methods has gone up. In 2023, Canada took second place for global consumption, with 26% reporting use. The generally positive and relaxed view towards weed, as well as the government and commercial infrastructure’s facilitation of the market, means Canada can be a profitable opportunity for advertisers.
National Legalization Day
Set the scene: it’s National Legalization Day, October 17, 2018. Excitement, and a skunky smell, are in the air as cannabis becomes federally legal. The Canucks, with bright, blood-shot eyes and cottonmouths, seemed to be craving something else. The way Canada embraced legal weed, the craving showing up in their most private moments of self-care, is a testament to Canada’s market permeability.
https://www.wealth-ideas.com/comprehensive-guide-to-advertising-cannabis/
All advertising requires careful consideration regarding how to reach your target audience best. Cannabis has further layers because, among all the factors, you must consider the legal context of where you are, differences in consumption habits, and differing attitudes and preferences towards weed.
As global attitudes towards cannabis become increasingly positive, legislation is following suit. Despite a sometimes-tricky legal landscape, the growing recognition of cannabis’ therapeutic and medicinal benefits lends to a projected global compound annual growth rate (CAGR) of 34.03% from 2023-2030. Not only do more people get to enjoy the plant, but the developing economy is generating valuable and actionable data to use when advertising cannabis.
CONSIDER THESE MARKETS WHEN ADVERTISING CANNABIS
As the weed economy develops worldwide, picking your geo target requires more attention to detail than other niches. As usual, consider the demographics that are likely to be interested in your products. Promoting a product to a market that doesn’t want or need it is counterproductive and a waste of your budget. More importantly, you must think about the regional laws around cannabis and the reality of how your audience would obtain your products.
Canadian Market
Oh, Canada, The Great White North. Even before its federal legalization, Canadians indulged in the leafy green. Since 2018, the social acceptability of all cannabis consumption methods has gone up. In 2023, Canada took second place for global consumption, with 26% reporting use. The generally positive and relaxed view towards weed, as well as the government and commercial infrastructure’s facilitation of the market, means Canada can be a profitable opportunity for advertisers.
National Legalization Day
Set the scene: it’s National Legalization Day, October 17, 2018. Excitement, and a skunky smell, are in the air as cannabis becomes federally legal. The Canucks, with bright, blood-shot eyes and cottonmouths, seemed to be craving something else. The way Canada embraced legal weed, the craving showing up in their most private moments of self-care, is a testament to Canada’s market permeability.
Comprehensive Guide to Advertising Cannabis
