6 Tips And Tricks To Improve Conversion Rates In iGaming Ads
In the competitive world of the iGaming industry, improving conversion rates is essential for success. This guide presents six effective tips and tricks that can help you attract more players and turn clicks into loyal customers.
From optimizing your ad copy to understanding your audience better, these strategies will enhance your marketing efforts. Discover how small changes can lead to significant results in your iGaming campaigns.
1. Continous Optimization
The key to a successful advertising campaign lies in its careful optimization. You can witness this by examining any successful case from our clients.
2. Prequalify users using landing pages
The key to getting high conversion rates in gambling ads traffic is to have engaging, relevant, and persuasive creatives that will get users’ attention and encourage them to take action.
If you want to pre-qualify users, then it would be best to utilize a quiz or survey-type landing page. You can create separate funnels for audiences based on their age group and even gender (two of the most important demographics for gambling offers).
3. Test different targeting options
To find the right targeting options for your gambling offers, it’s important to test different combinations to see what works best. Try targeting by country, region, or city.
You should also focus on new and premium sources (or subscribers, in the case of classic push notifications) as these convert better even while the initial bid can be higher.
4. Promote exciting freebies
When it comes to betting and casino offers, the more exciting the freebies, the higher your chances of capturing a lead.
However, to earn (since most gambling offers require First-Time Deposits or FTDs), you need to make sure the user understands that they will only get the freebie once they complete a few steps, such as signing up and adding a credit card or deposit a minimum amount.
5. Target mobile devices
Most traffic these days comes from mobile devices, so it’s important to make sure that your gambling offer is optimized for mobile. This means making sure that your website or app is responsive and that your creatives are properly sized for small screens.
It’s also important to test different combinations of targeting options to see what works best for mobile users.
6. Use emojis
This tip is especially useful for push notification ads, both in-page and classic. Using emojis in your creatives can help you stand out from the competition and grab users’ attention. It helps your ad deviate from the boring plain text of most notifications and messages.